Roots & Paws

Every dog is an individual, and their nutrition should reflect that.
Through personalised consultations, I work with owners to better understand their dog’s diet, health history, and lifestyle, helping them make informed decisions that support lifelong wellbeing.

“This is the perfect first step if you’re unsure which consultation your dog needs or want to see if working together feels right.” - Emma

Roots & Paws Nutrition Consultations

At The Dog’s Deli, we understand that every dog is different. Through Roots & Paws, our canine nutrition service, we offer personalised consultations designed to help owners better understand their dog’s dietary needs and support long term health through appropriate nutrition.

Discovery call 

Unsure if a consultation is right for you? A short discovery call allows us to discuss your dog, answer your questions, and see whether nutritional support would be beneficial.

The First step, a low risk way to see if working with me would be beneficial to you.

Full Consultation 

During a full consultation, we take a detailed look at your dog’s diet, health history, and lifestyle. You will receive personalised feeding guidance, which may include a tailored feeding plan, recommended adjustments, or recipe suggestions to support balance and variety over time.

Follow Up

A follow up consultation is for Dog's that have already had a Full Consultation and  allows us to review how your dog is progressing, discuss any improvements or challenges, and make any adjustments needed to support their ongoing health. 

Can I Help Your Dog?

My aim is to support dog owners at every stage of their journey, from new puppy owners to experienced dog guardians, and from puppies through to senior dogs.

Does your dog struggle with digestive issues such as loose or inconsistent stools?

Constant itching and licking? Recurring ear infections? Poor skin or coat condition? Stiff joints or food intolerances?

Or perhaps you simply want to ensure your dog’s diet is providing everything they need to support long term health.

If so, I may be the nutritionist for you.

Benefits of a Consultation

Working with me can help your dog:

Improve digestion and reduce loose or inconsistent stools

Support healthy skin and a shiny coat

Manage allergies or food intolerances

Maintain healthy weight and energy levels

Support joint health and mobility

Thrive at any age, from puppies to seniors

Each consultation is tailored to your dog’s individual needs, providing practical guidance and a plan that works for your lifestyle.

How it Works

I want to make sure every client gets the most from their consultation. Below is a simple guide to how the process works, from your initial discovery call through to any follow up appointments.

Discovery Call - £10

If you’re curious about what I can do for you or want to see if I’m the right fit, book a discovery call.

The call lasts up to 30 minutes. It’s a relaxed conversation where we can:

  • Discuss your dog and any concerns you have

  • Answer your questions about my approach to canine nutrition

  • Decide whether a full consultation is the right next step.

This call is an introduction, not a full consultation, and gives you the opportunity to see if working together feels right for you and your dog.

Full Consultation - £69.99

A full consultation is a detailed, personalised consultation designed to support dogs of all ages and health conditions.

  • Book your consultation - i will be in touch via email.

  • Complete the lifestyle and diet form – provide details about your dog’s health, diet, and routine.

  • Book the Zoom call – we will discuss your dog, review the information, and answer any questions.

  • Receive your personalised plan – after the session, you’ll get a tailored feeding plan, recipes, and suggestions to support your dog’s health and wellbeing.

This consultation gives you practical guidance and a plan that is specifically tailored to your dog’s individual needs.

Follow Up - £35

A follow up consultation is for dogs who have already had a full consultation and need ongoing support to ensure your dog continues to thrive.

During the follow up, we follow a simple process:

  • Book your follow up - I'll be in touch via Email

  • Review your dog’s progress – we discuss how they are responding to their feeding plan and any changes since the last consultation.

  • Receive updated guidance – after the session, you’ll get adjustments to your feeding plan, new suggestions, or recipes as needed to maintain balance and variety.

This session ensures your dog’s plan evolves with their needs and provides continued personalised support.

Who is behind Roots & Paws?

Emma Fernandez – Canine Nutritionist
Owner of The Dog’s Deli since 2016, I help owners understand what their dog truly needs from their diet. My approach focuses on the dog as an individual, supporting long-term health through natural, informed feeding choices.

Emma Fernandez

  • dip.animal.nutrition (2019)
  • BCCSDipHealthNut (2021)
  • Ipet Lvl 3 Nutrition Diploma (ongoing study)

 

In addition to my qualifications i also undertake CPD regularly by completing certificate courses, keeping up to date with new studies and visiting Nutrition conferences. 

I am a lifelong Dog guardian, I, myself come from a background of Canine Professionals, from Vet nurses to breeders and breed judges.

Why choose me?

I know what it is like to feel overwhelmed, trying to find the right solutions for your dog. I have been there myself, experimenting with diets, supplements, and lifestyle changes, wanting to provide the best for my dogs without relying only on medications or prescription foods.

I could not find anyone willing to work with me holistically, looking at my dogs as individuals rather than just treating symptoms. That experience is what drives me to help other dog owners navigate nutrition in a natural, dog centred way, supporting long term health and wellbeing.